Divine Discontent

I was reading this article about advertising legend George Lois, which had snippets of his wisdom on how to make creative work matter in a saturated industry. Someone saw me reading it and basically the short chat went as such:

A: What’s that?

B: This article my friend linked me. George Lois? Says here he won a Clio Lifetime Achievement award last 2013.

A: You’re…not one of those award-hungry creative types, are you?

B: No. But I think awards are nice-to-haves!*

A: Good.This is just a job, you know. Because I know a lot of people who have like a few awards, and they’re not even in this industry anymore.


That was it. The way he said it was so demotivational. (Yup, that’s a word now.)

He said it like it’s a bad thing to want to have awards. To me, it sounded like mediocrity was acceptable and something he’s settling for. It just came off so wrong to me, considering I’m not even a hardcore “I want a (Cannes) Lion!” type of advertising creative.

To be honest, for me, the ordinary is just not an option when it comes to creating work. Work might just be work, and choosing your (office) battles is fine. But if there is always that lingering chance to be great at it, making an impact on people, etc. — why not take it?

“Divine Discontent” is something that I learned in Ogilvy. It essentially means to never settle for what you think is already good; but in fact, one should keep pushing the limit to do greater things than the last that you’ve previously done. It’s a fantastic philosophy for anyone who is passionate in their work, I believe.

We work in the advertising industry. We have the power to affect human behavior. There’s just so much potential in doing a good kind of change in my line of work, regardless if you think of it as just a job or not. Why anyone would box this opportunity to be a catalyst of change, is either simply ridiculous or not in the right business.

*Can I boast that I have a few awards. Not the big international kind, but still awards nonetheless. They really are nice-to-haves, like a physical form of acclaim for your work! It reminds me to strive to be even greater.

See ya around!

Today I stepped out of the office one last time, and boy how those steps left me a great mix of emotions. Firstly, I felt sad to leave a company full of great people. Secondly, I felt nostalgic — which led me to have felt disbelief. Disbelief that it used to be me who watched as people came and went. Disbelief that after four years of working for one company, I myself have finally gathered the courage to up and go. No turning back, I’ve finally pressed the “engage” button to leave my comfort zone and discover new things.

What’s in store for me in this new office? What kind of people will I meet? What can I offer to make this new company better?

So many questions that I’ll find the answer to, in time.

But for now I’m immensely grateful to have worked with amazing people. Everyone is just a source of inspiration in their own way. Every person I have interacted with has contributed something to my personal growth in the four years that I’ve spent there, and I will cherish these lessons forever.

On an unrelated note, never in my four years there have I experienced the birthday treatment where there’s free food for everybody to celebrate my birthday. But today it happened! There was food from S&R! Best send-off ever!

And with a special gift from everyone, too (those who were present anyway). People made GIFs of themselves saying farewell or copying my expressions. It was really nice of them.

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How my parents met (A Step-by-step Guide)

  1. Mom worked in Prudential Bank. Dad worked for the family business. He was also responsible for making deposits and withdrawals for the shop. Boom shakalaka, it was magic.
  2. Dad was also a competitive member of the Philippine Taekwondo Team at the time so he went abroad for the SEA Games. He left some of the responsibility of swooning mom off her feet to my lolo — who brought pancit and other food to the bank, in my dad’s place.
  3. Dad popped the question after around 5 or 6 months of dating.
  4. A few months later, they’re married. Boom boom boom.

It’s pretty amazing how some people just know that they need to be with another person for the rest of their lives. They have tunnel vision with regards to commitment — where there are no questions asked, once the heart and mind is willing. No fear about the future. Just love and a whole lot of trust in each other. Hands held, they give the uncertainty of their future together one hell of a shot. And that is the biggest mark of courage in love.